PRIVACY POLICY

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Effective Date: 2 September 2026

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MSI (“MSI”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website, MSI.ag (the “Website”), or when communicating with us by phone, WhatsApp, email or other channels.

This Privacy Policy explains what information we collect, how we use it, how it may be shared, and the choices available to you.

By using the Website or submitting an enquiry to MSI, you acknowledge that you have read and understood this Privacy Policy.

1. INFORMATION WE COLLECT

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Depending on how you interact with MSI, we may collect the following information:

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1.1 Information You Provide

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When you submit an enquiry, request pricing, contact us, or otherwise communicate with us, we may collect:

• Name

• Company or business name

• Mobile or telephone number

• WhatsApp number, where applicable

• Email address

• City, area, PIN code and general location

• Customer or business type

• Mushroom type or product requirement

• Quantity and unit of requirement

• Purchase frequency

• Preferred delivery or dispatch date

• Delivery or dispatch location

• Business or trading information relevant to your enquiry

• Current or expected mushroom requirement

• Other information you voluntarily provide in an enquiry or communication

We may also collect information you provide when communicating with MSI through telephone calls, WhatsApp, email or other communication channels.

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1.2 Technical Information

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When you visit our Website, certain technical information may be collected automatically through the website platform, cookies, analytics tools or similar technologies.

This may include:

• IP address

• Browser and device information

• Operating system

• Pages visited

• Approximate geographic location

• Referral source

• Website usage information

• Date and time of visits

• Other technical or usage information generated through your interaction with the Website

2. HOW WE USE YOUR INFORMATION

We may use the information we collect for purposes including:

• Responding to your enquiries

• Providing current or applicable mushroom prices

• Checking product availability

• Understanding your quantity and supply requirements

• Determining the appropriate supply arrangement

• Processing or facilitating orders

• Arranging delivery or dispatch

• Communicating with you regarding your enquiry

• Following up on enquiries and potential business opportunities

• Understanding customer and market requirements

• Maintaining business and transaction records

• Improving our products, services and supply processes

• Managing our Website

• Conducting analytics and improving Website performance

• Marketing and promotional activities, where permitted

• Preventing misuse, fraud or unauthorised activity

• Complying with applicable laws, regulations and legal obligations

• Protecting our rights, property and legitimate business interests

 

3. PRICE AND MARKET INFORMATION

If you request mushroom prices or market-related information from MSI, we may use the information you provide to understand your location, quantity, customer type and other requirements before providing an applicable price or supply indication.

Prices may vary depending on factors such as market conditions, quantity, location, availability, supply arrangement, logistics and other commercial considerations.

A price or indication provided in response to an enquiry should not automatically be treated as a binding quotation, unless MSI expressly confirms otherwise.

 

4. MARKET INFORMATION DISCLAIMER

Any market information, prices, price indications, market trends, demand information, supply information, estimates, forecasts or other market-related information provided by MSI is for general informational purposes only.

Such information may be based on information available to MSI at the time and may be incomplete, inaccurate, delayed or subject to change without notice. Market conditions, prices, availability and other commercial factors can change rapidly.

Users should independently verify any market information before making purchasing, selling, trading or other business decisions.

MSI does not guarantee the accuracy, completeness, timeliness or reliability of market-related information provided through the Website, by telephone, WhatsApp, email or any other communication channel.

Any person who purchases, sells, trades, enters into a contract or otherwise conducts business based on such information does so at their own discretion and risk.

To the extent permitted by applicable law, MSI shall not be responsible for any loss, damage, liability or commercial consequence arising from reliance on market information provided by MSI.

 

5. COMMUNICATIONS BY PHONE, WHATSAPP AND EMAIL

When you provide your mobile number, WhatsApp number or email address to MSI, you consent to MSI contacting you regarding your enquiry, pricing, product availability, orders, delivery or dispatch, supply arrangements and related business matters, subject to applicable law.

We may communicate through:

• Telephone

• WhatsApp

• Email

• SMS or other electronic communication methods

• Other communication channels you have provided or authorised

You may request that MSI stop sending non-essential marketing or promotional communications.

However, we may continue to send communications that are necessary to process an enquiry, order, transaction, payment, delivery, dispatch or other existing business relationship.

 

6. SHARING OF INFORMATION

We do not sell your personal information as a product to third parties.

We may share relevant information where reasonably necessary with:

Service Providers
 

We may use third-party service providers for services such as:

• Website hosting and management

• Forms and lead management

• Email

• Analytics

• Advertising and marketing

• Communication services

• Data storage

• IT and technical support

Logistics and Delivery Partners
Where necessary to fulfil an order or arrange delivery or dispatch, relevant information may be shared with logistics providers, transport operators or other parties involved in fulfilling your requirement.
 

Professional Advisers

Information may be shared with professional advisers such as accountants, auditors, lawyers or other advisers where reasonably necessary for business, legal or compliance purposes.

Government and Legal Authorities

We may disclose information where required or permitted by applicable law, regulation, legal process or governmental authority.

Business Transactions

If MSI is involved in a merger, acquisition, restructuring, sale of assets, investment, financing or similar business transaction, relevant information may be transferred as part of that transaction, subject to applicable law.

 

7. THIRD-PARTY SERVICES
 

Our Website may use third-party services and technologies, including website infrastructure, analytics, advertising, communication and other service providers.
 

These third parties may process information in accordance with their own privacy policies and terms.

MSI does not control the privacy practices of independent third parties and recommends that users review the applicable privacy policies of such services where appropriate.

 

8. COOKIES AND ANALYTICS
 

The Website may use cookies, pixels, tags and similar technologies to:

• Operate the Website

• Remember certain preferences

• Understand how visitors use the Website

• Measure Website performance

• Improve user experience

• Measure advertising effectiveness

• Support marketing and advertising activities

Some cookies may be placed by third-party service providers.

You may be able to control or restrict cookies through your browser or device settings. Disabling certain cookies may affect some Website functionality.

 

9. GOOGLE ADVERTISING AND MARKETING

MSI may use online advertising and marketing services, including services provided by Google and other advertising platforms, to promote MSI's products and services and understand the effectiveness of advertising campaigns.

Such services may use cookies, identifiers, conversion tracking or similar technologies, subject to the applicable policies and settings of those service providers.

Advertising platforms may use information collected from interactions with our Website or advertisements to measure campaigns, provide relevant advertising or create audience segments, subject to their respective policies and applicable law.

 

10. LEAD AND BUSINESS INFORMATION

Information submitted through MSI enquiry forms may be treated as business lead information.

We may use such information to:

• Evaluate the enquiry

• Contact the prospective customer

• Understand the customer's requirement

• Provide pricing

• Assess supply feasibility

• Determine delivery or dispatch options

• Follow up on potential business

• Maintain internal sales and business records

For business customers, information such as company name, business type, quantity requirement, purchase frequency and expected demand may be used for commercial planning and customer relationship management.

 

11. DATA RETENTION

We may retain personal and business information for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The nature of the information

• The purpose for which it was collected

• Whether an enquiry or business relationship continues

• Accounting, tax or other record-keeping requirements

• Legal or regulatory requirements

• The need to resolve disputes or enforce agreements

When information is no longer reasonably required, MSI may delete, anonymise or otherwise dispose of it, subject to applicable legal and business requirements.

 

12. DATA SECURITY

MSI takes reasonable measures to protect information against unauthorised access, alteration, disclosure, misuse or loss.

However, no website, electronic transmission, storage system or method of communication can be guaranteed to be completely secure.

Accordingly, while we take reasonable precautions, we cannot guarantee absolute security of information transmitted to or stored by us.

13. YOUR CHOICES AND RIGHTS

Depending on applicable law, you may have rights relating to your personal information, which may include:

• Requesting information about the personal data we hold about you

• Requesting correction of inaccurate information

• Requesting deletion of information where legally permissible

• Withdrawing consent where processing is based on consent

• Requesting that certain communications be stopped

• Raising a concern regarding the handling of your information

Requests may be subject to applicable legal, contractual and record-keeping requirements.

To make a privacy-related request, please contact MSI using the contact details provided below.

14. CHILDREN'S PRIVACY

The Website is intended primarily for adults and businesses.

MSI does not knowingly seek to collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to MSI without appropriate authorisation, please contact us so that we can review and take appropriate action.

15. THIRD-PARTY WEBSITES AND LINKS

The Website may contain links to websites, services or platforms operated by third parties.

These third-party websites are not controlled by MSI.

MSI is not responsible for the privacy practices, security, content or policies of third-party websites.

Users should review the privacy policies of third-party websites before providing personal information to them.

16. BUSINESS AND TRANSACTIONAL INFORMATION

Where you enter into a commercial relationship with MSI, additional information may be collected and retained as necessary to:

• Process orders

• Manage payments

• Arrange delivery or dispatch

• Maintain invoices and business records

• Meet accounting and tax requirements

• Manage customer relationships

• Resolve disputes

• Comply with applicable laws and regulations

Such information may be retained for the period required by applicable law or reasonably necessary for legitimate business purposes.

17. CHANGES TO THIS PRIVACY POLICY

MSI may update this Privacy Policy from time to time to reflect changes in our business practices, Website functionality, technology, legal requirements or other circumstances.

When we update this Privacy Policy, we may revise the “Effective Date” shown at the beginning of the document.

Users are encouraged to review this page periodically for the latest version.

18. CONTACT US

If you have questions, concerns or requests relating to this Privacy Policy or the handling of your information, please contact MSI:

MSI Phone / WhatsApp: +91 96065 72946

Email: contact@msi.ag Website: MSI.ag

For privacy-related requests, please mention “Privacy Request” in the subject or message where appropriate.

19. ACKNOWLEDGEMENT

By using the MSI Website, submitting an enquiry, requesting pricing, contacting MSI or otherwise providing information to MSI, you acknowledge that you have read and understood this Privacy Policy.

Where consent is required under applicable law, MSI will seek such consent in the manner required by law.

Last Updated: 2 September 2026